Univision and Fusion’s expectation for 2016


Ramos has spoken highly of Fusion’s potential, telling CNN’s Brian Stelter in September that the media company was “a bridge to the future.”

“In 2016, no one is going to be able to make it to the White House without Fusion or Univision,” Ramos said last week, speaking to the networks´ reach to Latino audiences.

In the Time 100 piece about Ramos, the anchor received glowing words from fellow journalist Christiane Amanpour of CNN.

“He says he asks every question as if it’s his last, determined to get an answer or go down trying,” Amanpour wrote. “He knows he has a voice and is not afraid to use it.”

Ramos is considered by many in the media landscape to be one of the most influential journalists heading into the 2016 presidential election.

Univision and Fusion have worked hard to promote Ramos, and his inclusion in the Time 100 is a boost for both networks.

“With another presidential election coming up, if anyone can move this needle, Jorge Ramos can—and he must,” Amanpour added.

Azteca Stations in Texas Will Be the Cowboys’ Spanish-Language TV Base


Azteca San Antonio announced last week an exclusive two year agreement to broadcast three live pre-season games of the Dallas Cowboys games in Spanish on Azteca Stations KVDF San Antonio, KADF Austin, and KYDF Corpus Christi. Two of the three preseason games will include pre-game shows. In addition, Azteca stations in those markets also will broadcast four Cowboys regular season specials in Spanish starting in September 2016. The exclusive and unique broadcasts will be fully produced for Spanish-language audiences in South Texas and will include interviews, analysis, and special reports from the field. These stations also will be the official Spanish-language stations of the Dallas Cowboys in their respective markets.

Victor Villalba and Luis Fernando Perez, the most experienced and dynamic Spanish-language football commentators in the U.S., will lead the broadcast team. They will call the action live and provide up-to-the-minute analysis and commentary and scores.

“The Dallas Cowboys are a beloved team across the U.S., but particularly in their home state of Texas, and we are thrilled to be the exclusive Spanish-language home of the team’s pre-season football games,” said Luis Hernandez, General Manager of Azteca’s San Antonio, Austin, and Corpus Christi stations. “With this new broadcast partnership with the Dallas Cowboys Football Club, Azteca will continue to work closely with local businesses to create customized, meaningful programs that will resonate with their target audiences and the passionate sports enthusiasts among our viewers.”

“We are very excited to be aligned with Azteca America as the provider of our Spanish-language broadcasts for the Dallas Cowboys preseason games and Cowboys-related programming,” said Cowboys Executive Vice President, Jerry Jones, Jr.  “We have always been grateful for the loyal fans who have watched our Spanish-language broadcasts through the years, and that is especially true for the strong fan followings in San Antonio, Austin and Corpus Christi.”

(L-R) Luis Hernandez, General Manager of Azteca San Antonio, Austin, and Corpus Christi; and Victor Villalba, the Official Voice of the Dallas Cowboys in Spanish. Credit: Omar Vega
(L-R) Luis Hernandez, General Manager of Azteca San Antonio, Austin, and Corpus Christi;
and Victor Villalba, the Official Voice of the Dallas Cowboys in Spanish. Credit: Omar Vega

Syndicated Study Focuses on the Consumption of Sports by Hispanics in the U.S.


Wasserman, a culture-centric agency for talent, brands and properties, and Navigate Research, experts in measuring and evaluating marketing investments, last week announced the availability of their second syndicated study, “The Hispanic Playbook: More Than Just Goals.” The study focuses on the importance of Hispanic fans in sports marketing and provides brands, agencies and properties with insights to help guide their strategy and drive revenue from the largest multicultural segment in the U.S.

Using Wasserman and Navigate’s innovative analytics and research tools, The Hispanic Playbook provides an in-depth look into the viewership and engagement habits of acculturated vs. unacculturated Hispanics, female vs. male fans, millennials vs. other age groups, as well as their countries of origin, education levels and household incomes.

“We’re excited about The Hispanic Playbook because we know how important it is to understand the Hispanic sports fan,” said AJ Maestas, President of Navigate Research. “With key findings such as Hispanics being twice as likely to trust sponsorships, we anticipate that this study will add tremendous insights and value to marketers.”

“Through our daily work with brands and properties, it has become clear that the industry has a great need to better understand the many facets of the Hispanic sports fan,” said Heidi Pellerano, Executive Vice President, Brands at Wasserman. “The insights we uncovered in the study are hugely compelling and will give brands and properties a broad perspective of the sports Hispanic fans consume, their consumption behaviors and their attitudes towards sponsorships.”

Examples of findings from the study include:

-Soccer is not king – Hispanics are most likely to be NFL fans(66%), followed by NBA(61%), Summer Olympics(60%), MLB(58%) and Soccer(56%)

-Hispanics are leaders in digital use – They are more likely to share content via social media and use smartphones to follow sports

-Hispanics are attractive customers – They attend more live events and are more likely to purchase food, drinks and souvenirs at these events

The Hispanic Playbook features both static and dynamic reports available for purchase. The static report consists of a highly visual deck that communicates the study’s top-level insights and key findings, while the report gives users the ability to explore all topics through key filters, allowing for customization of the dashboards to mirror fan and demographic groups that are most important to an organization.

Additional information available at www.TheHispanicPlaybook.com.


Netflix Filming Its First-Ever Spanish-Language Series


Netflix will debut its first Spanish-language original series next year, Variety reports. The 13-episode series from Alazraki Entertainment will be a comedy by director Gaz Alazraki, featuring the same team from the Mexican hit movie, We Are the Nobles. The show will be based on a family feud among heirs of a Mexican soccer club and will be filmed entirely in Mexico.

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