Azteca America’s broadcast of the Tijuana vs. Chivas and Monarcas vs. Cruz Azul Futbol Liga Mexicana (FLM) matches on Friday, April 17 outranked all programming on competitors UniMas, Estrella and MundoFOX among adults 18-49, with Tijuana vs. Chivas averaging 575,000 total viewers and 347,000 adults 18-49 and Monarcas vs. Cruz Azul averaging 370,000 total viewers and 205,000 adults 18-49, according to Nielsen.
Tijuana vs. Chivas delivered more than three times the adults 18-49 audience for UniMas’ MLS game (New York Red Bulls vs. San Jose Earthquakes), while Monarcas vs. Cruz Azul delivered almost double the adults 18-49 audience for UniMas’ MLS game.
Tijuana vs. Chivas outperformed all MLS games broadcast on UniMas this season, among adults 18-49.
Tijuana vs. Chivas was the third highest rated game on Azteca this season among adults 18-49, and the game’s average audience was 19% larger than Telemundo’s season-to-date delivery in the demo for Futbol Estelar Pachuca/Leon.
Overall, the game ranked as the fourth highest rated program for the night on Spanish-language primetime among men 18-34 and men 21-34, outperforming key primetime on Univision (“Que Te Perdone Dios” and “Sombra del Pasado”) and Telemundo (“Casa Cerrado,” “Tierra de Reyes” and “Avenida Brasil”).
Both games also performed very well on the local level. In Los Angeles, Tijuana vs. Chivas ranked #1 regardless of language among men 25-54, while Monarcas vs. Cruz Azul was #1 in the demo among Spanish-language networks. In Chicago, both games ranked #1 among Spanish-language networks among men 18-34. Additionally, Tijuana vs. Chivas ranked #1 among Spanish-language networks with adults 18-49, adults 18-34, men 18-49 and men 25-54. In Dallas, Tijuana vs. Chivas ranked #1 among Spanish-language networks with men 25-54.