Azteca America Scores with Sports


Azteca America’s broadcast of the Tijuana vs. Chivas and Monarcas vs. Cruz Azul Futbol Liga Mexicana (FLM) matches on Friday, April 17 outranked all programming on competitors UniMas, Estrella and MundoFOX among adults 18-49, with Tijuana vs. Chivas averaging 575,000 total viewers and 347,000 adults 18-49 and Monarcas vs. Cruz Azul averaging 370,000 total viewers and 205,000 adults 18-49, according to Nielsen.

Tijuana vs. Chivas delivered more than three times the adults 18-49 audience for UniMas’ MLS game (New York Red Bulls vs. San Jose Earthquakes), while Monarcas vs. Cruz Azul delivered almost double the adults 18-49 audience for UniMas’ MLS game.

Tijuana vs. Chivas outperformed all MLS games broadcast on UniMas this season, among adults 18-49.

Tijuana vs. Chivas was the third highest rated game on Azteca this season among adults 18-49, and the game’s average audience was 19% larger than Telemundo’s season-to-date delivery in the demo for Futbol Estelar Pachuca/Leon.

Overall, the game ranked as the fourth highest rated program for the night on Spanish-language primetime among men 18-34 and men 21-34, outperforming key primetime on Univision (“Que Te Perdone Dios” and “Sombra del Pasado”) and Telemundo (“Casa Cerrado,” “Tierra de Reyes” and “Avenida Brasil”).

Both games also performed very well on the local level. In Los Angeles, Tijuana vs. Chivas ranked #1 regardless of language among men 25-54, while Monarcas vs. Cruz Azul was #1 in the demo among Spanish-language networks. In Chicago, both games ranked #1 among Spanish-language networks among men 18-34. Additionally, Tijuana vs. Chivas ranked #1 among Spanish-language networks with adults 18-49, adults 18-34, men 18-49 and men 25-54. In Dallas, Tijuana vs. Chivas ranked #1 among Spanish-language networks with men 25-54.

ESPN Deportes Debuts Marketing Campaign #YoDigoPresente featuring the Music of Calle 13 to Promote the 2015 Pan American Games


ESPN and ESPN Deportes launched today #YoDigoPresente (“I am In”), a multimedia marketing campaign to promote the Toronto 2015 Pan American Games. The campaign features the captivating stories of the athletes’ journey to Toronto 2015 and the powerful music of Multi-Grammy and Latin Grammy Award winner, urban alternative band Calle 13 to engage sports fans across the country and throughout the Americas.

The campaign features an anthem trailer developed by ESPN Deportes’ marketing team in partnership with creative agency Handle Like Eggs. The video features Calle 13’s lead singer René Pérez Joglar performing “La Vida, Respira el Momento” (Life, Breathe the Moment), from their 2014 Grammy-winning album “Multiviral”, and images of athletes in their training routine coupled with footage from past Pan American Games. The video not only serves as the theme for the marketing efforts, but will also be used across ESPN and ESPN Deportes’ production during the Games.

#YoDigoPresente aims to inspire hope, passion and national pride through the stories of participating athletes leading up to the Games. The song “La Vida, Respira el Momento”, about the journey of life and individuality, doesn’t only capture the essence of the Games, but also resonates across diverse audiences. Calle 13 represents a unifying voice for the U.S. Hispanic community and the participating Latin American countries, reinforcing the emotional connection to the Pan American Games.

“I am very happy to collaborate with ESPN to promote the Pan Am Games,” said René from Calle 13. “La Vida, Respira el Momento is about the journey of life and how we all prepare for specific moments; that’s what it’s all about for these athletes. I have always been a sports fan and using this single to represent such an important sports event makes me very proud.”

20150420 PG13 video

20150420 PG14 sports2The campaign will also feature promos, photography and social interaction, all running in and off-channel. The photography features a series of athletes in action including: Olympic silver medalist Marlen Esparza (boxing, USA); Olympic silver medalist Luguelin Santos (400 metres, Dominican Republic); Olympic bronze medalist Javier Culson (400 m hurdles, Puerto Rico); Olympic and National record-holding backstroke swimmer from Mexico Fernanda Gonzalez; three-time gold medalist 2014 Central American and Caribbean Games Omar Pinzón (swimming, Colombia); 2014 Central American and Caribbean Games gold medalist Monica Puig (WTA#48-Puerto Rico).  Additional athlete photography will be unveiling later this month.

20150420 PG14 sportsAs part of the campaign, weekly Pan American  Vignettes leading up to July 8, will also showcase the challenges, struggles and dedication of athletes from Mexico, Puerto Rico, Dominican Republic and the U.S. preparing to represent their respective country. In addition to the vignettes of more than 30 athletes, the stories will be packaged in different formats and distributed in- and off-channel, across programming and multiple platforms.

“The Pan Am Games is a compelling sports event that features some of the best athletes in the world, and we wanted to make sure we focused our efforts on the power of storytelling and music,” said Michelle Bella, VP of consumer and ad sales marketing for ESPN Deportes. The stories of the athletes featured in the campaign, along with the music of Calle 13, allow us to create a powerful emotional connection with fans while generating excitement for the Games.”

20150420 PG14 sports3#YoDigoPresente promotes the Games and supports the networks’ ambitious plan to cover the event in English and Spanish. ESPN Deportes will present more than 200 hours of Olympic-type multimedia coverage around the event from the host city of Toronto, and ESPN and ESPN 2 will dedicate more than 80 hours of live coverage.

The Pan American Games Toronto 2015 will take place July 10-26, featuring 36 Summer Olympic sports, such as soccer, boxing, swimming, gymnastics, volleyball, cycling, judo, etc.  More than 7,000 athletes, representing 41 nations from the Americas, are expected to compete in Toronto. This is the third time that Canada hosts the event, and the first held in the providence of Ontario.

beIN Sports Delivers More Than 2 Million Total Viewers with Barcelona vs. Real Madrid Match


20150330 PG5 beIN Sports logobeIN SPORTS, the international sports network, delivered an average of 2.12 million total viewers across both English and Spanish language networks with its broadcast of the Real Madrid versus FC Barcelona match, according to Nielsen Media Research.

The match delivered an average of 1.353 million total viewers on beIN SPORTS en Espanol and 767,000 total viewers on beIN SPORTS English.

The broadcast of the match delivered a +16% increase in viewership from the previous broadcast of El Clasico (10/25/14) for beIN SPORTS English, and +64% increase in viewership for beIN SPORTS en Español.

Ratings peaked +26% during the 5:30 to 5:45 PM quarter hour on beIN SPORTS English, increasing from 767,000 to 968,000. Likewise, for beIN en Espanol, ratings also increased +25% from 1.353 million to 1.693 million viewers between the 5:30-5:45 PM time period of the telecast.

NBCUniversal’s Telemundo and NBC UNIVERSO Unveil 2015 Plans for FIFA Soccer Events


NBCUniversal’s Telemundo and NBC UNIVERSO, the official broadcaster for Spanish-language of the FIFA World Cup™ in the U.S. across all video platforms, announced details of their plans to telecast four 2015 FIFA Soccer Events. Both networks will deliver to sports fans throughout the U.S. an unprecedented 560 hours of soccer action in 2015.

The extensive coverage will include 344 hours of online and mobile live-streams making it the first time that all the matches of four FIFA Soccer Events are made available in Spanish to a nationwide audience. In addition, coverage and editorial emphasis will be placed on storytelling around the development of the future soccer star players as they captivate audiences around the world on their way to the 2016 Rio Summer Olympics, the 2018 FIFA World Cup Russia™ and the 2022 FIFA World Cup Qatar™.

Between May and October of this year, Telemundo and NBC UNIVERSO will feature comprehensive FIFA coverage and showcase exclusive content including country and player profiles, behind-the-scenes footage from each venue, pre-match analyses, every play-by-play call and much more. Fans will be able to access every entertaining and action-filled moment on all their devices across multiple platforms including live telecasts, live streams, VOD, Facebook, Instagram and Twitter.

“We are proud to be the first media company to offer such a comprehensive coverage of FIFA World Cup™ events in the United States in Spanish,” said Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal. “Starting in May, we will leverage all of our linear and digital platforms to bring to U.S. Hispanics the best soccer in the world presented by an experienced team of talent and professionals with a deep understanding of sports broadcasting and storytelling.”

The first FIFA tournament will feature the Men’s U-20 national teams, hosted by New Zealand from May 30 to June 20. Telemundo and NBC UNIVERSO will stream live all 52 matches. In addition, Telemundo will air live 10 matches including all competition involving the Mexican National Team, two Round 16 matches, two Quarter Final matches, one Semifinal and the Championship Final. The NBC UNIVERSO telecasts will include 21 live matches, including the FIFA U-20 World Cup Opening Match, all USA National Team group stage matches, two Mexican National Team simulcasts, four Round 16 matches, two Quarterfinal matches and one Semifinal match. NBC UNIVERSO will also air an encore presentation of the Championship Final.

One week following the start of the FIFA U-20 World Cup tournament, the FIFA Women’s World Cup™ will kick off in Canada with matches taking place June 6 through July 5. Again, Telemundo and NBC UNIVERSO will stream live all 52 matches. Telemundo also will air 10 women’s matches including the opening game of the tournament, every competition featuring the Mexican National Team, three Round-of-16 matches, one Quarterfinal match and the Championship Final. NBC UNIVERSO will feature 21 live matches, including all USA National Team group stage matches as well as a simulcast of Team USA competition, if it advances to the later rounds; four Round-of-16 matches, two Quarterfinal matches and two Semifinal matches. NBC UNIVERSO will also re-air both the opening and Championship Final matches.

Four days after the FIFA Women’s World Cup™ champion is decided, the Men’s FIFA Beach Soccer World Cup hosted by Portugal will take place July 9 to July 19. It will be followed by the final FIFA World Cup competition of 2015 featuring U-17 national teams, which will take the pitch in Chile from October 17 to November 8. Many of these future soccer superstars will have the opportunity to represent their country and display their skills on the world stage. Additional programming details for these the U-17 and Beach tournaments will be forthcoming.

“Telemundo will take the 2015 FIFA soccer events coverage to an unprecedented level,” said Luis Silberwasser, President of Telemundo Network. “We will broadcast more Women’s and U-20 matches than any other broadcast network in the history of Spanish-language TV, including the final match for the Women’s World Cup, which will return to Spanish-language network TV after eight years. Ultimately, our viewers will enjoy the best soccer in the world with the high quality and expert commentary they have come to expect from us.”

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