ESPN has unveiled One Nación, a new bilingual website targeting U.S. Hispanic sports fans with English and Spanish-language content. The new hub will target a bilingual and bicultural audience with stories collected from ESPN and ESPN Deportes, along with original video content presented in a mix of both languages. The goal is to give bilingual Hispanics easy access to ESPN content, regardless of language.
“One Nación aims to provide a voice that’s inclusive and reflective of the entire U.S. Hispanic experience; their achievements and challenges,” ESPN senior director of multicultural content Hugo Balta said in a statement. “It further highlights the work produced across networks, platforms and sites, while better serving the Hispanic audience that navigates across both cultures.”
The new site, which takes its name from a one-hour ESPN studio show that aired in 2013, will also present original content presented in a mix of both languages. ESPN Digital media’s Antonietta Collins and ESPN Deportes’ Alfredo Lomeli will serve as hosts, presenting bi-weekly video segments that highlight the latest hot button topics. In addition, “No Hablo español,” a video series produced from Los Angeles that focuses on the perspectives of second- and third-generation Latinos, will feature guests from the sports and entertainment industry.
As part of its debut, One Nación will feature a special report about Puerto Rico’s 1995 baseball “Dream Team” which boasted a roster that included Roberto Alomar, Bernie Williams and Carmelo Martinez. The island nation will once again host this year’s Caribbean Series, which begins today.