ESPN Launches Bilingual Digital Sports Hub


20150209Pg8ESPN announced the launch of its new bilingual online page, One Nacion. The site integrates ESPN  and ESPN Deportes content relevant to U.S. Hispanic sports fans, along with original content.

ESPN has unveiled One Nación, a new bilingual website targeting U.S. Hispanic sports fans with English and Spanish-language content. The new hub will target a bilingual and bicultural audience with stories collected from ESPN and ESPN Deportes, along with original video content presented in a mix of both languages. The goal is to give bilingual Hispanics easy access to ESPN content, regardless of language.

“One Nación aims to provide a voice that’s inclusive and reflective of the entire U.S. Hispanic experience; their achievements and challenges,” ESPN senior director of multicultural content Hugo Balta said in a statement. “It further highlights the work produced across networks, platforms and sites, while better serving the Hispanic audience that navigates across both cultures.”

The new site, which takes its name from a one-hour ESPN studio show that aired in 2013, will also present original content presented in a mix of both languages. ESPN Digital media’s Antonietta Collins and ESPN Deportes’ Alfredo Lomeli will serve as hosts, presenting bi-weekly video segments that highlight the latest hot button topics. In addition, “No Hablo español,” a video series produced from Los Angeles that focuses on the perspectives of second- and third-generation Latinos, will feature guests from the sports and entertainment industry.

As part of its debut, One Nación will feature a special report about Puerto Rico’s 1995 baseball “Dream Team” which boasted a roster that included Roberto Alomar, Bernie Williams and Carmelo Martinez. The island nation will once again host this year’s Caribbean Series, which begins today.

Son Jorge to Join Father Jaime Jarrin In Dodger Radio Booth In 2015


Jorge Jarrin will be switching roles with Pepe Yniguez, who has shared the radio booth with Jaime Jarrin since 1999. The Dodgers will double the number of games it will offer on SportsNet LA-Spanish this season, broadcasting 150 games on TV, with Yniguez handling the play-by-play and former Dodgers greats Fernando Valenzuela and Manny Mota sharing the job as analyst.

Valenzuela is expected to do 120 games and Mota the rest. Last year, Jorge Jarrin and Mota were the lead broadcasters on SportsNet LA-Spanish.

On Monday, both Jarrins were honored by the Southern California Sports Broadcasters, with Jaime winning for best foreign-language radio play-by-play broadcaster and his son taking home the same prize for TV play-by-play.

Jaime Jarrin, 79, was inducted into the baseball Hall of Fame in 1998.

Jaime Jarrin is introduced on the field during a pregame ceremony honoring his broadcasting career in 2013.
(Jill Weisleder / Los Angeles Dodgers)

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