Azteca America Signs Affiliate Agreement

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20150504 PG13 AztecaAmericaAs part of the network’s ongoing dedication and commitment to servicing the U.S. Hispanic audience, Azteca America announced today that it has signed an affiliate agreement with KDKJ, to be broadcast on channel 27.2 in Tyler/Longview, Texas.

The station will carry Azteca America’s programming, including news, entertainment, novelas and sports programming, as well as the network’s popular “Viernes Futbolero” franchise. This new addition expands Azteca America’s network to 64 stations, 27 of which are operated by Azteca America.

“We welcome KDKJ to the Azteca family and look forward to working with DTV America to deliver first rate service and quality programming to the Hispanic community in the Tyler/Longview Texas area,” said Martin Breidsprecher, Azteca America, Chief Operating Officer.

Irwin Podhajser, SVP Broadcast Operations for DTV America added,  “We are excited to add Azteca America to our programming line-up for Tyler/Lufkin. It is about giving the local Hispanic community a voice, not just another channel.  In fact we are the only television station in the market that is making Spanish-language programming our top priority.”

About Azteca America’s Network.

Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster TV Azteca, S.A.B. de C.V. one of the two the largest producers of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.

About DTV America Corp. 

DTV America Corp is an innovative broadcast company based in South Florida and is one of the largest holders of television licenses. Programming includes Azteca America, Telemundo, Estrella TV, MundoFox, My Network TV, Antenna TV.  Additionally, DTV America Corp is the largest affiliate group for DrTV Channel, a new hyper localized health centered television channel.

Contact:  Widad Leal  wleal@aztecaamerica.com 818-631-0828

COMBATE AMERICAS RETURNS TO MEXICO CITY ON FRIDAY, JUNE 30

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LIVE ON AZTECA AMERICA

Combate Americas will make its highly-anticipated return to Mexico City, Mexico, with a stacked lineup of professional Mixed Martial Arts (MMA) action at the storied Salas de Armas on Friday, June 30, live on Azteca America at 10 p.m. ET.

In the “Combate 15” lightweight (155 pounds) main event, recent Combate Americas “Fight of the Night” winner Danny “The Realist” Ramirez (6-2) will square off with seasoned battler Rodrigo “Kazula” Vargas (6-3).

In the featherweight (145 pounds) co-main event, Levy “El Negro” Marroquin (5-1) looks for his second straight win when he collides with the red-hot Andres “The Bullet” Quintana (11-2).

Additionally, Combate Americas will produce its second women’s strawweight (115 pounds) matchup in history when unbeaten upstart Melissa “Melly” Martinez (1-0) goes head-to-head with the venerable Yajaira “Shokolate” Romo (3-2).

“There is no better way to kick off our summer fight campaign than by returning to Mexico City,” Combate Americas CEO Campbell McLaren said.

“Since we brought the Combate Americas live event series to Mexico for the first time in January,” McLaren continued, “we have been unearthing some of the fiercest, young fight talent in a country that has a proud history of producing legendary world champions and, on June 30, fans will see some of the most electrifying action to date in ‘La Jaula.’”

Vme TV Expands Nature Programming with Off the Fence

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Vme TV, the national Spanish-language television network affiliated with public television stations, has inked a deal with Off the Fence to broadcast a total of 75 hours of nature-focused, educational programming, beginning May 2015.

The array of factual content to air on Vme TV aims to provide a fresh perspective across a range of topics including environment, wildlife, climate and cultures. Off the Fence has been praised with more than 80 recognitions including those awarded by Royal Television Society, Emmy, Golden Panda and Grand Teton.

“Vme TV is pleased to expose our viewers to programming that is rich with knowledge and cultural learning,” said Doris Vogelmann, Vme TV’s vice-president of programming. “We hope to engage families and build on their understanding of their surroundings with content that will offer them a fascinating learning experience.”

This agreement with Off the Fence complements Vme TV’s mission: to provide enriching, quality programming for Hispanic Americans in the United States. By airing these programs, the network offers viewers a superior viewing experience that is entertaining for the entire family while simultaneously peaking interest in learning.

“Vme TV’s platform is a natural fit for Off the Fence,” said Ludo Dufour, sales manager at Off the Fence. “Our content seeks to inspire viewers and shape an understanding of the world around them. Vme TV’s efforts to educate its audiences are without a doubt in tune with what our programming strives to accomplish.”

Available in 43 markets and reaching more than 70 million households in the United States, Vme TV is available through Comcast, DIRECTV, DISH Network and AT&T U-verse.

The 24-hour digital broadcast service is dedicated to entertain, educate and inspire families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for Hispanics.

Telemundo Films Launching With Eva Longoria’s ‘Lowriders’

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By Dave McNary

NBCU Telemundo Enterprises is launching Telemundo Films to develop, produce, and market feature films in English and Spanish for the U.S. Hispanic market.

The unit, to be led by Telelmundo Network President Luis Silberwasser, will launch with the movie “Lowriders,” in partnership with Imagine Entertainment, Blumhouse Productions’ BH Tilt, and Universal Pictures. The film, which will debut on May 12, stars Eva Longoria, Demian Bichir, Melissa Benoist, Theo Rossi, Tony Revolori, and Gabriel Chavarria.

“Lowriders” opened the Los Angeles Film Festival in June. The drama focuses on the dynamics of a fractured family in East Los Angeles and centers on the world of customizing classic cars.

“Telemundo Films will allow us to leverage our expertise to expand our entertainment business into a new genre of storytelling,” said Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises. “We are excited to kick off this new venture in partnership with Imagine, Blumhouse, and Universal Pictures, and look forward to working with them to serve the vibrant movie-going Hispanic market.”

Directed by Ricardo de Montreuil, “Lowriders” was produced by Brian Grazer and Jason Blum. The release will be handled by BH Tilt, Blumhouse’s releasing label that utilizes specialized distribution and marketing strategies for films that serve specific audiences.

Thursday’s announcement noted that Hispanic moviegoers generated an estimated $2.6 billion in 2015. It also said that while Hispanics represent 17% of the population, they accounted for 23% of tickets sold. The demographic shows its strongest preference for action and adventure, followed by comedy and suspense.

Additionally, viewership of Telemundo has been on the upswing in the past few years and so the brand has more value as a marketing vehicle now.

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