Azteca Los Angeles 54 announced last week more details of its exclusive multiyear agreement to serve as the Los Angeles Chargers Spanish-language flagship television station and broadcaster of three preseason games. Additionally, the Los Angeles Chargers and Azteca plan to expand the broadcast to reach fans and viewers throughout all of Southern California.
“We are excited to serve as the flagship Spanish-language station for the Los Angeles Chargers preseason games as they “Fight for LA,’” said Enrique Perez, Executive Vice President, Azteca America Station Group. “Our viewers throughout Southern California will be able to watch the games live as well as participate in team-supported community events for fans of all ages in the local LA area.”
Beginning in September, and continuing through the NFL season, Azteca Los Angeles will broadcast a weekly primetime show featuring Los Angeles Chargers highlights and expert commentary that will provide viewers and fans with behind-the-scenes coverage. Azteca Los Angeles 54 also will look to broaden its relationship with the Chargers through its affiliate stations in an effort to provide even greater access to and wider distribution of this unique, original content.
Additionally, an LA Chargers fan update will be featured on the Wednesday night edition of Azteca America’s longtime network sports program, “Los Protagonistas.” The segment also will air on Fridays during Azteca Los Angeles 54’s local sports show, “Tiempo Extra.”
“We strive to provide Chargers fans with the best experience in every way possible,” said A.G. Spanos, Chargers President of Business Operations. “Whether it’s on-field performance, in-venue experience, season ticket member service or, in this case, unparalleled television access throughout the LA region, placing a premium on our fans and their relationship with us is of the utmost importance. This partnership only serves to enhance this priority. We are proud and excited to welcome Azteca Los Angeles 54 to the Chargers family.”
On the digital front, the partnership also will include cross promotion on all social media and digital platforms for Azteca Los Angeles 54 and the LA Chargers.