Azteca Unveils Glassworks Digital Content Studio

By Luisa Farril

0
1302

Azteca America kicked off the New York leg of its “Game On!” 2016-2017 Upfront tour with a roster of family game shows, reality programming, dramas and sporting events as well as innovative ways to reach consumers through a new advertising production arm. The announcements were made by executives Manuel Abud and Craig Geller. Executive Vice President, Network Sales and Digital. They were joined by network talent Verónica del Castillo, Rafael Mercadante. Sports journalist Inéz Sainz, and the voice of Liga MX on Azteca, Christian Martinoli

The network, which ended 2015 as the fastest-growing Spanish-language network in primetime with 41 percent growth among adults 18-49 and 44 percent growth among adults 18-34, is showcasing its new programming and digital offerings to advertisers in four key markets – Los Angeles, Chicago, New York and Dallas – via customized, solutions-based presentations emphasizing Azteca’s reach as a multiplatform, data-driven media company.

“Azteca America enters this upfront season on the heels of delivering its best March ratings in five years across all key demos in primetime,” said Abud. “We have made good on all of last year’s promises and our ‘Game On!’ theme underscores our proven counter-programming strategy, further solidifying our position as an entertainment leader in the U.S.”

Programming for the upcoming year will include family game shows, adventure reality programming, original dramas and sporting events.

This year welcomes the return of the successful 7PM family hour, La Hora Ganadora with the debut of “Ahora Caigo.”  The 8PM adventure reality block features Desafío” followed later in the evening at the 10PM hour by the drama series “Rabia.” They join “Al Extremo” and “Primetime Fútbol of the network’s franchises.

The network also unveiled the creation of Azteca GlassWorks Studio, an in-house digital content provider devoted specifically to creating multiplatform “stories” for advertisers.

As audiences continue to evolve and take greater control of their entertainment choices, Azteca GlassWorks Studio will provide customized messaging for advertisers and marketers looking for innovative ways to tell their brand stories to consumers. This collaborative approach to native content will enable clients to create brand experiences and further establish Azteca as a multimedia entertainment company.

Azteca also introduced its digital programming strategy under the theme “A Better Life” with content that is specific to the needs of its audience. By going to AztecaAmerica.com, visitors can get the latest news, entertainment and sports in their language and from their point of view. “A Better Life” extends into other social media as well, with feature deals, opportunities and information important to Latinos, available on their computers and mobile devices, and through social media platforms.

The network, which ended 2015 as the fastest-growing Spanish-language network in primetime with 41% growth among adults 18-49 and 44% growth among adults 18-34, is showcasing its new programming and digital offerings to advertisers in four key markets – Los Angeles, Chicago, New York and Dallas.