Univision Communications Inc. (UCI) announced the appointment of Steve Mandala to President of Advertising Sales and Marketing, effective immediately. Mandala, who was most recently Executive Vice President of Advertising Sales, will remain based in New York and will report to Tonia O’Connor, Chief Revenue Officer.
Mandala named EVP of Advertising Sales at Univision
Univision Communications Inc. (UCI) announced the appointment of Steve Mandala to President of Advertising Sales and Marketing, effective immediately. Mandala, who was most recently Executive Vice President of Advertising Sales, will remain based in New York and will report to Tonia O’Connor, Chief Revenue Officer. In this role, Mandala will oversee advertising sales and marketing for UCI’s suite of media offerings, including the Univision Network, UniMás, UCI’s cable networks including Galavisión and UDN (Univision Deportes Network), as well as Local Media and Digital. As he transitions into the role, he will work closely with Keith Turner, who recently announced plans to retire this year.
“Steve is an exceptional media industry leader whose reputation for being effectual and original precedes him,” said O’Connor. “His unique sales and marketing acumen and strong leadership has been instrumental in delivering UCI’s engaged audiences to our advertising partners across the portfolio. We are delighted to have Steve at the helm of our sales team to continue to foster existing relationships as well as introduce new ones to UCI.”
Mandala commented, “I am honored to lead our remarkable UCI Advertising Sales and Marketing team as our industry and our company continue to rapidly evolve. I have the utmost respect for the Company’s ubiquitous, valuable brand and the service it renders to our growing audiences. As the industry continues to evolve and diverse audiences, including U.S. Hispanics, influence our country and culture, UCI will provide unparalleled experiences for advertisers to interact with these consumers. We have the finest sales professionals in the industry and, as we work even more collaboratively across UCI, I am excited about the future before us.”
Formerly a vice president of Sales for Univision’s west coast network, Mandala rejoined the Company in 2012. Before Univision, he served as Executive Vice President of Cable Entertainment Ad Sales at NBCUniversal, where he led a team of over 200 marketing and sales professionals working on seven NBCU networks. He played key roles in the acquisition of Oxygen by NBCU, as well as in the NBCU/Comcast integration process, in addition to serving in sales leadership roles at Telemundo. Mandala is also a 2017 Cablefax Sales Hall of Fame inductee.
Your Editor Applauds and congratulates Mandala.